Announcing UB.com

Leading Online Poker Site UltimateBet Finds a New Home at UB.com

UltimateBet rebrands and unveils a sleek new identity with the switch to UB.com, and a shift back to the most important element in online poker, the player.

Miami, FL (Marketwire), Tuesday, November 17, 2009 – Tagged by players as “UB” for much of its decade online, UltimateBet has embraced the Poker Room’s nickname, and is primed to tackle the next ten years with a whole new look and focus. Extensive rebranding of its online Poker Room reveals a multi-layered makeover that delivers the streamlined UB brand name and super cool logo, plus a slew of other ‘non-cosmetic’ feature and functionality changes designed to please the player.

“The launch of UB.com represents a turning point for our company. We have assembled a great group of professionals who are passionate about poker to build the UB brand. Our goal is to create products and services that poker players really want. We are trying to listen very carefully to both our players and the poker community to help us achieve this goal,” said Paul Leggett, Tokwiro’s Chief Operating Officer.

“The launch of UB.com is not just a new domain with a different logo, it’s much more than that. It’s a complete new direction for UB. It’s software built with the serious poker player in mind. It’s a new television show that is truly about poker, not just another reality or game show. And finally, it’s tournaments and promotions that poker players care about.”

The change from UltimateBet to UB is a natural development for the leading online poker site, as it responds to the next generation of poker players who are young, intelligent, and passionate about the game.

The latest software update features a complete Lobby redesign for improved navigation and usability. New game filters empower UB players with a quicker more efficient way to weed out the games they don’t want to see, keeping only their personal game selection in view. Tournament and ring game icons have also been added in this product release.

An overhaul of the tournament schedule adds over 30 new guaranteed poker tournaments and $1 Million-plus in guarantees every month to the line-up. UB’s improved tournament blind structures have been welcomed, and the launch of synchronized breaks is universally applauded amongst the growing breed of multi-table online tournament player.

Recent software enhancements have also introduced a much-anticipated Mac version of the poker client, and players now enjoy more ring game options than ever before, including the unique UB 7-Deuce Hold ‘em, plus 4 Max tables, and ring games with antes.

Home of the Aruba Poker Classic, the annual UBOC online tournament series, coming again this January, and the biggest and best Bad Beat Jackpots, UB.com will continue to offer players industry-leading promotions, the robust RAI$E loyalty program, easy access to superior customer support, and more ways to deposit real money funds with the fastest cashouts around.

“In the ten years since I have been involved with the UB brand, I have never been prouder to represent the company as much as I am right now. We have great people captaining the ship, we have a great vibe and some serious swagger. I look forward to the day when we are the largest poker site on the planet,” added UB Pro player Phil Hellmuth.

To find out more about the new UB.com and a ton of new features, visit www.ub.com

About UB.com

Raise. Stack. Own.
Built for the passionate poker player, UB.com offers top poker rewards, optimal tournament structures and fast-paced action games in one of the largest online poker communities in the world. Players can download the free poker software, play in free ring games and tournaments, plus meet and chat online with Phil Hellmuth and other Team UB pros to learn and enhance their playing strategy. UB provides the best poker games available on the net as part of the CEREUS poker network.

UB Relaunch

Well guys and gals it is finally here!

UB has relaunched today!

If you haven’t had a chance to see the new and improved UB site and client then head on over to the UB site and make sure you download the latest update for the UB client and you will see in full living color the new UB!

Out With The Old In With The New:

New UB banners will be available today from the HTML Link Factory so that all of the old UB banners are switched to the new ones. Make sure you change your banners!

Alex

Wanna go to the Super Bowl?

We know a lot of our affiliates go crazy for sports. And those who don’t, well, chances are they love a kickass party.

That’s why we’re sending one of our affiliates to the biggest sporting event / football party of the year. That’s right, we’ve brought back our Super Bowl promotion. Yup, we’re giving away another two tickets to the Super Bowl to our top performing affiliate.

The prize package on the line includes airfare for you and a friend to Miami, Florida, hotel accommodations in a really nice hotel, and seats to the biggest game of the year.

To win it, all you need to do is keep raking in new players. If you’re the top affiliate who brings in the highest percentage increase of new depositing players for the month of December compared to your November numbers, you’ll win. There are a few terms and conditions you need to know so head over to our Super Bowl promo page for the details.

Oh, and if you don’t get to hit the Super Bowl on us, don’t worry. We’re throwing another thousand bucks into the mix for the affiliates who rank 2nd through 5th. You can use the cash to throw your own Super Bowl party at home. Maybe put it towards a new HDTV or a few hundred lbs of wings and hold a tailgate party in your own backyard. Your call.

Be Aggressive Oline

Online poker is a unique beast, with its own quirks and oddities. How you play a successful and winning game online can be completely different than how you play a successful and winning game in a casino or club. You’re playing against different people in a different environment, and a lot of the tips and guidelines that apply to traditional poker table simply don’t work online.

Case in point, conservative slow playing. This is one of the consistently winning strategies in brick and mortar games. Holding onto your chips is how you win the game, because truly risky gambles are almost always too risky. Now there are exceptions to this, but in general you want to be conservative.

Not so online, especially in fun money games. First of all, the online player base is much more timid than the brick and mortar player base, and thus, they will be more easily aggressed, and aggression will net you more winnings. Realizing the timid nature of many online players will help you win more chips and make more money, whether it’s real or fake.

In fun money games, aggression is always the way to play. There’s no real risk in losing, and thus, there’s no reason not to be aggressive. Fun money games are where you practice your chops, and learn new ways to steal chips. In this environment it always pays off the be aggressive, if only to test whether or not it will be successful.

Great Aruba Giveaway

Send one of your players to Aruba

You already offer your players access to two of the greatest online poker sites – Absolute Poker and UltimateBet. And you’ve probably already promoted UltimateBet’s Aruba Poker Classic to your players. But how much more amazing would it be to actually hand one of your players a trip to paradise for FREE?

 

Just be the top affiliate who brings in the highest percentage increase of new depositing players for the month of August relative to your July numbers and we’ll give you an Aruba Poker Classic prize package to give away on your site. You can use it in a freeroll or any other promotion that you decide on.

 

There’s also another $4k in store for the affiliates who rank 3rd and 2nd in this promo so there are lots of chances to win.

Good luck!

 

Keeping Everything Fresh!

Hello Everyone!

Yes, it’s almost Friday… YAY!
I wanted to touch base on a few things for all of you, mostly in regards to banners, reviews, and text on your sites, portals. Please keep in mind that Chipleader always sends mailers out when we have upcoming promotions, technical updates, basically anything that is of interest to you so you should always make sure that your email address is up to date in your Chipleader account, this will ensure that you do receive all news and events for our brands. You can always email Marcela or I for any questions, Marcela@chipleader.com and Danielle@chipleader.com

On another note, Absolute Poker and Ultimate Bet are non stop with promotions, land based events, HUGE tournaments, and much more. We always have new creatives/banners in the HTML Link Factory In Chipleader. You can find multiple sizes for almost any promotion that we run. Keeping the info new will always benefit you, and keep in mind that if you would like something custom created for your site Marce and I can probably pull some strings.

As for feeds like the Bad Beat you can request those from Marcela and I, as well as tournament feeds and/or anything regarding stats. We are always striving to produce tools to optimize the experience you have with Chipleader. Currently for both AP and UB in the Chipleader HTML link factory we have banners for WSOP, tournaments, Annie Duke, MAC for AP, our pros, etc. It’s just best if we keep it fresh!

Cheers,
D

UB Pro Matt Graham wins 2nd WSOP Bracelet

Congratulations to Matt in behalf of all Chipleader Affiliates and Staff! He successfully conquered first place out of 295 players in Event #40, a World Championship Pot-Limit Omaha event at the World Series of Poker last night, securing a first place prize of $679,379 and his second WSOP bracelet.

Matt continues proving that online poker players can achieve equal success in the world’s biggest land-based events. In addition to Graham’s online poker winnings, the poker pro has a number of impressive land-based wins under his belt.

Thumbs up for Matt!

Annie Duke and Phil Hellmuth stop by Sports Soup

Annie Duke and Phil Hellmuth stop by Sports Soup!

Annie Duke and Phil Hellmuth stop by after Joan Rivers says poker players are in the mafia. They tell Matt they’re gonna kill him for airing the clip, but Matt asks if they can help him out reading his staff members faces. Hilarious you got to watch it!

Diego M.

On June 21st, 50 of your players could be going to WSOP(*)

I freakin’ love Vegas. I’ve ventured there for way too many bachelor parties for my liver to keep up with, but each time the plane nears touchdown at McCarran International Airport, I get chills seeing all the huge and impressive-looking hotels like Luxor, Bellagio, Wynn, Caesars, the Rio, and Paris.

But this summer, the hotels & casinos won’t be the most memorable thing you’ll see if you venture to Sin City. It’s safe to say that an abundance of UB logos will make the hotels seem like a fairly insignificant part of the Vegas Strip.

That’s because of the ridiculous number of UltimateBet players already slated to head to Vegas for the WSOP(*) – a number that’s about to get even bigger.

UltimateBet is preparing something huge in Vegas this year. Actually, huge is the understatement of the millennium. They’re calling it epic and we can totally see why. Go to their website right now. You’ll quickly see that so far, as of this post, almost 100 players have won a WSOP(*) Main Event seat by playing online poker at UB. And it’s still May.

That number’s about to grow by leaps and bounds on June 21st. UltimateBet is holding a 50-seat WSOP(*) Guaranteed Texas Hold’em tourney that promises to pay out, you guessed it, at least 50 World Series of Poker seats and lots of cash for travel and accommodations. And with more players in the tournament, more packages could be handed out.

So with lots of time between now and June 21st and a number of easy ways for online poker players to win their World Series seat pretty much every day, it’s safe to say that there will be a few hundred UB players storming through the Rio at the WSOP(*). That’s gonna be a lot of black and gold in Vegas. Hopefully Sin City is ready for it.

The proposition of giving away 50 seats in just a few hours is pretty unreal. Affiliates who throw the UB banner on their site to promote the chipstack out of this thing will find it easy to bring in new players and increase their profits. So do it now and make your way to Vegas to see how your players do – all 50 of them.

(*)

*World Series of Poker and WSOP are trademarks of Harrah’s License Company, LLC (“Harrah’s”). Harrah’s doesn’t sponsor or endorse, and is not associated or affiliated with, UltimateBet or its products, services, promotions or tournaments

Has it been 20 years?

Wow. It’s been two decades since the greatest poker player of all time made his first mark. On May 18th, 1989, UltimateBet’s very own Phil Hellmuth won his very first WSOP(*) bracelet, beating 2-time World Champion Johnny Chan.
 
20 years later, Phil is the all-time WSOP(*) bracelet winner with an impressive 11 to his name.

Invite your players to be there in Vegas as Phil goes for #12. Actually, do. Do one better than that. Invite your players to actually win a bracelet for themselves.
 
UltimateBet makes it easy to make it happen. Your players can win their way to Sin City for as little as 10 cents through STEP tourneys. Find out about what’s in store for UltimateBet players on the online poker site’s Series 2009 page.

*World Series of Poker and WSOP are trademarks of Harrah’s License Company, LLC (“Harrah’s”). Harrah’s doesn’t sponsor or endorse, and is not associated or affiliated with, UltimateBet or its products, services, promotions or tournaments.

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