Optimize your Conversion Rate

One of the most if not THE most important aspect of an affiliate partnership is making sure you are optimizing every effort to convert your players on the first visit to a particular site. There are a number of ways to accomplish this and it is up to both partners (the Affiliate and the Gaming Site) to get the most bang for your buck when it comes to converting players into registrations and real money depositors.

 

First of all it is extremely important to keep updated banners on your affiliate site, it not only keeps you the affiliate updated on new promos and events so that you may promote them, but it gives your potential clients the most recent information on a site and can help sway them into signing up with a certain website based on an available event, deposit bonus or tournament that strikes their fancy. A lot of what impacts the decisions you make for posting which types of banners should correspond to what your SEO strengths are, if your getting hits from keywords such as “poker deposit bonus” then obviously you want to have the most current banners displaying the most current deposit bonuses on them. When you’re choosing the partners you want to work with make sure they are continuously updating their creative, if they do not, then they are not fulfilling their end of the partnership and not providing the tools you need to be successful. Also placing those banners in the right spots is very important, far too many times have I seen banners from 20 different sites placed all over the affiliate site or down the left and right sides of the page allowing you to scroll down for what seems like a mile as if the affiliate has the intention of just bombarding their viewers with a barrage of banners and letting the numbers pan out and determine their conversions, this is wrong. One, you are not doing targeted marketing you are simply slinging banners around until something sticks. Second, you are more likely to get a registration that never deposits rather than a quality signup that generates revenue for the partnership. It is more effective to create your own original content that searches well and place a bonus code with a hyper link text or a banner within an article that pertains to the specific content. One, if the viewer takes the time to read your content then they are generally more interested in the subject and more likely to signup and deposit if all the equations are to their liking. Second you are targeting a viewer with specific content and the road you are leading them down is like driving down the autobahn with no traffic in site, it’s very clear and laid out for them without all the clutter and congestion of multiple banners of multiple sites that may distract and ultimately deter them from signing up.

 

The most important aspect of this industry is money processing capabilities. Any site that you decide to partner with should have the ability to process credit cards without a hiccup! First time players are more likely to utilize a credit card to deposit for their first time versus any other method on the premise of convenience and timing. A new player that is relatively uninformed of what is involved in processing transactions wants to enter their card number, amount, click submit and then BAM!!! as Emeril would say, and their account is funded and they are playing within minutes. Before choosing a partner you should be familiar with their depositing and withdrawing methods, and pay attention to the little details such as whether or not they stress the use of Credit Cards. Do they have them prominently displayed on their deposit page in the top position or offer special deposit bonuses for using a credit card? Sites that do not promote the use of credit cards as the first deposit method may have trouble taking deposits with this particular method and it will severely inhibit your conversion rate as most new players will simply give up and stop trying after one failed attempt and simply walk away from the computer until the next time the urge strikes them to signup a gaming account and this time they may be going through a different affiliate or directly to the website without your guidance.

So remember, know your partner and make sure they are committed to a successful partnership as well as have the resources to supply you with what you need to take full advantage of ALL your traffic.

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