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Optimize your Affiliate Website

May 2, 2008

Top o’ da morning to all the Chipleader affiliates or maybe afternoon or late evening if your on the other side of the pond, whatever time it is you can rest assured that its always a good time for a cocktails(nk nk nk) especially on Friday.  Anyways I have been going through alot of the affiliate accounts in the last couple months and it seems that there is alot of missed potential out there.  I see alot of really good looking sites with good content on them but they are not producing any numbers that would justify the time put in to building the website.  I want to give you guys a couple pointers on optimising your sites and hopefully improve your traffic which translates into $$$, which is why we all got into this buisness in the first place right?

Blog

Blogging is an easy, efficient, low cost way to drive traffic to your site.  Develop a blog and then register it with a bunch of blog search directories for example, Digg, Blogger, Technorati.  These are all great directories and help readers find exactly what they are looking for. If you write a blog on folding a certain hand when faced with certain situations say “Folding 9 10 Suited” based on position at the table or being reraised or whatever it may be you can bet that someone will find your blog and be intrested enough to read it all because I’m sure that everyone that plays poker has had to fold a 10 9 suited or stayed with it chasing the inside straight and got busted.  So now that you have reached someone intrested in what you have to say you can now stear them to your site by placing hyper link text in your blog leading back to a certain section of your website. So if your site has a section on pot odds and calculating odds then when you discuss that you can link for example, “your pot odds on playing a hand like that,” you hyperlink that so that they click on it and it takes them to your site.  Once you have them at your site you can then try to convert them into a player at either AP or UB I hope (nk nk nk).  The point is that its an easy way to increase the traffic to your site and the blog directories basically do all the SEO for you and its ALL FREE!

Google Analytics:

This is a free tool that the SEO Czars, Kings, Maharishis, Sultans and some would say Mythical Gods at Google have provided for all of us for FREE! Simply signup a gmail account and you are then entitled to a plethora of tools to help you increase your searchability (not sure if thats a real word but after using plethora I get a freebie).  After you setup the account you are given a HTML code that you have to embed on your site for tracking to begin.  The metrics provided are incredible, you can track what countries people are coming from, the average amount of time they are on your site, the number of pages they view, the keywords that are being searched that you are being found on as well as the search engine that sent the visitor, the reporting features are not endless, but damn near.  You can create goals as well to measure the effectiveness of an action your are trying to make the visitor take such as signing up an account so if you had a registration page on your site you could set a goal to measure how many times people went to the page as well as how many times they completed the registration which in turn would give a conversion rate.  This is just one of the many aspects of Google Analytics that can help you be more effective in driving real money players and get your MGR up up up!

I will be posting more little tips on optimizing your sites and generating more revenue in the near future and perhaps beyond depending on how enlightened I become, sometimes there are dryspells.  I will leave you with one last little tip and then I’m done, “Impress someone today with Verbal Acupuncture” think about it……..

Not a Chipleader Affiliate yet?  Click here for a FREE membership to the best Affiliate Program in the WORLD!!!

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